Elias Kruger Elias Kruger

Why Trust Is the Currency of AI in Financial Services—and How to Earn It

Public trust in AI is low—59% of Americans and 55% of experts lack confidence in companies to use AI responsibly, according to Pew Research. This skepticism poses a major challenge for financial services, where trust is critical. To address it, institutions must prioritize: transparency (clearly explain AI decisions), reliability (rigorously test and monitor systems), and user control (allow clients to opt out or challenge decisions). Building trust isn’t just ethical—it’s strategic. By embedding these principles into AI strategies, financial leaders can strengthen customer confidence and lead responsibly in an AI-driven future.

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